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How to Sell To An Audience of Women



Home party consultants spend much of their time selling to large audiences of female clients. There are many direct sales tips on how to best sell to an audience of women, but there are a few tips that every consultant should always keep in mind. A good sales professional writes down the best direct sales tips and then alters them each time she learns something new. Women and men have different sales buttons that a good professional learns how to push.

Home Party Plan Consultant Make Eye Contact

Guys listen to words while women experience what you have to say. If you do not make eye contact with your female audience, then you will lose their trust. When making eye contact, it needs to be gradual contact. Avoid jumping from person to person. Your best approach is a slow sweeping look at your audience.

Know Your Party Company Products

Women want to know what a product is, how it can be used and even basic maintenance tips for it. Men base buying decisions more on visual stimuli, while women want to feel comfortable with the sales professional as well as the product. You need to know your product and you need to know more than just the basic uses for it. This is especially true for adult product consultants. Women can see what the product is for themselves. They want you to tell them what it is for.

Women Need Multiple Payment Options

Men prefer to use credit cards whenever possible. Women clients require a variety of payment methods to choose from in order to pay for products. When selling to an audience of women, it helps to be able to accept cash, multiple credit cards, debit cards and checks.

Women Look For Honesty

Men want what they want and they often do not care who they have to buy it from. It can take a few bad transactions before a man will purposely avoid a sales professional. Women have a low tolerance for incompetent and dishonest sales people. When you sell to an audience of women, always be honest and do not make promises that you cannot keep.

Men and women differ in many ways and that is extremely evident in the direct sales industry. When you are presenting products to an audience of women, you need to treat them differently than a room full of men.

When you put these direct sales business tips into your business you will create a consistent income year round. Learn more about party plan success systems that work for all companies.

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Find Home Party Plan Business Bookings!


Click to learn more about Deb Bixler &Home Party Business

Party Plan Consultants Find Bookings

The most often asked for seminar topic that I receive is how to find bookings for party plan consultants. Since the party plan business model is based on booking shows at the home party, it is essential that the consultant have a solid show schedule to keep business rolling along. The business model in itself is extremely effective as is evident by the huge number of party plan companies that there are.
The party plan system can be a downfall in itself since most new consultants come in to their business expecting to ask their friends and family to host the first few shows, then the business will self-perpetuate.

Home Party Business Can’t Depend On Friends

You can not build a business on friends. Judging by the many requests I get for training on home party business bookings, most distributors cannot find bookings and end up quitting in frustration. The party plan theory is valid. A party plan business can roll along forever based on shows scheduled at the show. Unfortunately this does not happen for the majority of consultants just starting out or even with time. When new consultants first start, they rely only on family and friends to get started. This is not the way to start a business. The corporate offices of the majority of party plan companies should put more focus on teaching their consultants how to book a solid show schedule from a wide variety of lead sources. After setting up a show schedule that is full and the rep is performing shows at the desired level for 4-6 months, then the party plan model of booking future shows at your shows will start to work.

Find Direct Selling Bookings

When party plan consultants use every source available to them of finding bookings and filling their calendar with shows, they will be able to have unlimited bookings. There really are unlimited booking opportunities for party plan consultants to use.  Sources for finding business leads should include:

The list can go on forever! The point is that there are plenty of party plan bookings.  Most party plan reps are just not using all of the opportunities to find business that are available to them.

Direct Sales Marketing In Australia

When you use all the marketing source available to find bookings you will always have a full calendar and you will never have to worry about bookings again.  Deb Bixler, The US based direct sales expert has a category of training specific to Australian direct sales professionals and hundreds of pages of bookings tips at www.createacashflowshow.com

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