Tag Archive | "Direct selling"

Direct Selling Consultants Use Vendor Events

Deb Bixler, Direct Selling

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Vendor Events Bring Consultant Success

As a direct selling consultant you have worked hard to build your business and achieve success.  You have streamlined and improved your strategies, and your enthusiasm and passion are more than a dream. Now it is time to take your direct sales business to the next level of vendor events.

Vendor Set Up Tips For Sales Results

The vendor events give the visitor visual overload so it is important to have an attractive table to catch the eye of potential customers, to stop them in their tracks.  This makes it feasible to engage them in conversations about your product line. The right display is necessary to hold the attention of passers-by.  Too many items on your display table or in your booth can look unorganized.  Handmade risers can be made of pieces of wood utilized to raise like items and conserve space.  For a booth, a banner can be inexpensively fashioned from pieces of material with your logo stitched on with colors complimenting your displayed items. The direct sales business lends itself to a hands-on approach, with no limit to creativity.

Direct Selling Leaders Train Team

The vendor event is a great opportunity to train your team. Bring consultants to every event and let them practice and listen to the expert on the showroom floor.

Whether you are a team leader or a party plan consultant, you know the significance of using the right delivery to get your point across.  It is important to create an environment that is conducive to instilling the right desire, letting your potential customer know that she or he is in the right place at the right time, that you have what they want. To start, your vendor table has to be functional and stable and can be very cost-effective.  The best way to begin is with the centerpiece. Many direct selling consultants focus on their product line, overlooking the focal point: the centerpiece.

Even with a limited budget, a centerpiece can be a very elegant display of candles of different sizes, or various shaped and colored bottles which can be picked up at a local thrift or craft store.  A very practical and inexpensive display can be a catalog or list of your products displayed with dried flowers in a basket.  Passers-by will get a treat from your direct sales business with inexpensive little tidbits of edibles, such as small pieces of chocolate or small bite-size veggies attractively displayed in wicker baskets.  And what about drawing from nature and gathering up rustic branches, flowers, wild berries, flowers, pine cones or other types of natural materials found in your area?  You may even find that any type of sliced fruit cleverly displayed in tall clear vases filled with water and flowers will spark a conversation as potential customers look over your vendor table.

Visual appeal and budget do not have to be mutually exclusive, in fact they can go hand-in-hand as you network and continue to grow your business.

Vendor Training For Direct Selling Success

Going to vendor events regularly can mean the different between success and failure. Training your direct sales consultants to go to vendor events will bring you a constantly growing team. Direct sellers who attend vendor events will never worry about where to find business again. Learn more about how to maximize your results at vendor events from the Deb Bixler, Direct Selling 2011 speaker of the year in this free sales training video.



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Direct Sales Business Motivation


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Enter the direct sales sweepstakes! through January 1st 2011 at midnight.


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The Best Direct Selling Business Opportunity

The Best Direct Selling Business Opportunity
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What Direct Sales Business Is Best?

The direct sales opportunity is a perfect way to weather tough economic times. The ability to create an additional stream of income into your home without getting a job that takes you away from your home makes direct selling an opportunity that many single parents or even two-parent homes are taking advantage of. Whether you already have a job and just need a bit more money to make ends meet, or you would like to supplement your partner’s income and still be a stay-at-home Mom, direct sales will do it for you.

Types of Direct Selling Opportunities

Direct selling has several different business models.  Most direct selling opportunities fall into several different compensation structures and business models. The most common are:

Door To Door: Although this business style is a bit old-fashioned, there are still many direct selling companies doing it. Frequently the style of door-to-door visits have changed from totally cold-calling to by appointment and referrals from past appointments. A business opportunity that uses door-to-door sales must be recreated every week or month. In order to maintain success you are expected and will need to conduct a certain amount of door appointments each period. There is no residual income and rarely involves repeat customers.

Party Plan: Companies that use the party plan business model rely on the referral system for generating business. The distributor usually asks their friends and family to host a party in their home, then invites their friends over. The distributor conducts a demonstration and hopefully schedules future shows with the guests to perpetuate his/her business. Examples are Pampered Chef, Tasteful Treasures, Wildtree Herbs.

Campaign-Based Direct Selling:  The distributors of these companies do not perform home parties. They distribute catalogs that are updated as often as monthly or even twice monthly. The campaign distributor markets their business everywhere they go through word of mouth and brand recognition. They rely heavily on building a client base of regular customers who are committed to the product line so each distributor must build a loyal client base of product users. Examples: Arbonne and the most widely recognized direct-selling company worldwide, Avon.

MLM aka Multi-Level Marketing: MLM companies rely very heavily on recruiting new people into the organization. It is possible to create an income just selling products, but the tiered pay structure rewards the recruiting activities far more generously than product sales. Distributors are usually required to place a minimum product order or subscribe to the services on an ongoing basis in order to receive their commission.  They market their business by networking everywhere they go. MLM companies are frequently, but not always, distributors of health care items, vitamins, juices and diet items. Examples: Eniva, Freelife, and Tahitian Noni.

Service-Based Direct Sales: These business opportunities are network marketing companies that sell a service or subscription to services. It is sort of like joining a private club. You cannot use the product or service unless you are a member. Frequently you become a distributor automatically when you join to be a product user. You then have the choice to market the business or not. Examples: Prepaid Legal and Send Out Cards, Primerica.

Other Work At Home Opportunities

There are thousands of work at home opportunities that you should look into if considering getting involved in direct selling. With the new direct selling industry opportunities on the internet, the world of direct sales has expanded considerably in the past 15 years.

Most direct selling companies do increase your income substantially for your recruiting efforts with various levels of compensation. It is wise to take advantage of the recruiting compensation and boost your income by sharing the business opportunity. A motivated distributor will be able to create an income equivalent to a full-time job, and the possibility of earning a substantial income does exist.

The important thing to remember when choosing a direct sales company is to pick one that has a product line you can be passionate about and that matches your personality. Do not fall for any get rich schemes. Anyone can be successful in direct sales, provided you treat your business with the professionalism it deserves and not like a hobby.

When you do the necessary research you WILL achieve your goals!

 Deb Bixler is a direct sales educator who teaches sales consultants how to create a consistent cash flow from their home based direct selling business. Learn more about how to pick a direct selling business and how to insure your success by visiting  www.createcashflow.com


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