Tag Archive | "Blog Marketing"

How to Market your Small Business with your Blog


When you are new to blogging it can be confusing when you first start. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.

Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.

Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.

Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.

Small business blog marketing is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Be patient, keep working at it and experimenting, and join online forums for help.

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What is Blog Marketing all About?


People across the world are using their blogs for marketing purposes. Some make a full time living just from blog marketing and others do it as a hobby. Depending on just how serious you are about marketing your blog, you may find that some aspects of blog marketing are just something more that you are not interested in doing. For example, if you have a blog that you update and just have as a hobby, you are not hardly going to be worried about how many readers you have, as well as how many sales you make from your blog. But, if your blog were more than just a hobby, and how you make an income, you would be wanting to know all of these things and more.

Blog marketing is a technique that many use. While not everyone that has a blog markets it the same way, they all generally have the same goal. Which is more traffic, sales, and readers. When you have all of these things you were successful in marketing your blog. But you should know that just because you have all of these things does not mean that you are done marketing. Actually blog marketing is a never ending task. There will always be something more that needs to be done, and you will never actually be done.

Marketing your blog consists of many things all used together to get the same end result. Such as getting links to your blog or leaving comments on other’s blogs. Using SEO which is search engine optimization is another thing that is important in the world of blog marketing. You should use SEO on your blog just as you would a website. Doing so will get you higher in the search engine results and will result in a blog that anyone can find that is looking for the products or information that you have.

Make sure that your blog has the RSS feeds. Having these feeds will allow others to be able to link to you blog. Having many links a huge part of blog marketing that you want to take advantage of as well. When someone uses the RSS feeds from your blog, they are able to get the posts that you make, and will give you a link back from their blog, or website, whichever they posted it on. This is another excellent way to market your blog and will get you the results that you are looking for. You can also use RSS feeds from someone else’s blog on your blog, and return the favor.

Blog marketing entails many things as you can see, whether you are blogging for a hobby, or an income is going to make a huge difference in the techniques that you choose to use, as well as the outcome. Be sure that you are using the best techniques that will get you the results that you want and that you are looking for. If you are not sure what that is, just wait before you actually start marketing your blog so that you wont be wasting any time. Wasting time on something that you are not sure about is almost as bad as wasting your hard earned money on it. Do your research, and be passionate about your blog and what you have to say.

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Posted in Mommy Blogger TipsComments (7)

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